GetTogether — A Mobile App Overcoming Youth Social Isolation
GetTogether is a mobile application and interactive city map helping youth aged 14 to 35 find relevant leisure activities, create their own events, and unite in themed communities. The project aims to transform routine event discovery into an exciting experience and rebuild Ukraine's social capital.
Challenge
Modern Ukrainian youth (amounting to about 5.5-6.5 million people) face a critical level of social isolation and cognitive overload.
Based on studies by UCF, Cedos, and U-Report, we identified key pain points:
“Big board game session this Friday! Getting together to play Catan at 18:00. Where? Well, probably in some cafe downtown or in Podil. Comment below if you're coming so we can coordinate...”
“Hey! I want to go to the acoustic concert in Shevchenko Park tomorrow, but all my friends are busy or don't want to. No company... Anyone wants to join so I'm not going alone?”
“42 events found for today. [A massive wall of text advertisement, links to 12 different third-party ticket websites, no geographical tags, and no way to know who else is going]...”
Solution
Our 'blue ocean' lies in combining the ease of user-generated event creation (UGC) with a strong social layer and an interactive map.
Key product values:
Discovery & Empathy
Competitive Analysis:
We analyzed 6 direct and indirect competitors (EventMate, MeetUp, Eventbrite, Fever, Luma, StubHub). Insight: Most platforms act strictly as ticketing agents, ignoring the user's need for networking and map visualization.
Quantitative Survey:
Our own survey of 100 students confirmed:
User Personas & JTBD:
We segmented our target audience into 3 groups:
Information Architecture
We designed the architecture based on the 'three-click' rule to minimize cognitive load.
The sitemap features 5 main tabs: Map ➔ Feed ➔ Create Event (+) ➔ Groups & Communities ➔ Profile with QR tickets.
Screen hierarchy and navigation flows. 5 main sections (Tab Bar): Map, Feed, Add Event (+), Communities, and Profile.
Design Process
Development is tailored to the iOS ecosystem, strictly adhering to Apple Human Interface Guidelines (HIG).
Low-fi Wireframes & Ergonomics:
Designing with the 'Thumb Zone' in mind. For event cards on the map, we utilized the Bottom Sheet pattern, letting the user view event details overlaid on the map without losing geographic context.
Color Palette:
Colors chosen to evoke a positive, playful mood:
🟢 Green (#66E871): Vital energy, eco-friendliness, a 'green light' for adventures.
🟡 Yellow (#FEFF78): Joy and hospitality, drawing attention gently without aggression.
🟣 Purple (#EA94FF): Creativity and a modern, premium digital vibe.
Typography & Accessibility:
Using the SF Pro system font family (Display and Text) with Dynamic Type support. UI elements and buttons (Capsule Buttons) are sized at least 42px to meet accessibility guidelines (WCAG).
Brand color system: energetic green (#66E871), optimistic yellow (#FEFF78), and accent purple (#EA94FF) for gamified elements and high-contrast map markers.
Final Interface
Clickable prototype of the GetTogether mobile application. Interact with the interface in real-time directly inside the virtual screen.
Business Impact & Strategy
As a Product Designer, I integrated viability. GetTogether features a hybrid business model:
Forecast: With an initial investment of $120,000, the expected ROI is 25.83% over 3 years.
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